Gudang Garam didirikan pada 26 Juni 1958 oleh Tjoa Jien Hwie atau Surya Wonowidjoyo. Sebelum mendirikan perusahaan ini, di saat berumur sekitar dua puluh tahun, Tjoa Jien Hwie mendapat tawaran bekerja dari pamannya di pabrik rokok Cap 93 yang merupakan salah satu pabrik rokok terkenal di Jawa Timur pada waktu itu. Berkat kerja keras dan kerajinannya dia mendapatkan promosi dan akhirnya menduduki posisi direktur di perusahaan tersebut.
Pada tahun 1956 Tjoa Jien Hwie meninggalkan Cap 93. Dia memilih lokasi di jalan Semampir II/l, Kediri, di atas tanah seluas ± 1000 m2 milik Bapak Muradioso yang kemudian dibeli perusahaan, dan selanjutnya disebut Unit I ini, ia memulai industri rumah tangga memproduksi rokok sendiri, diawali dengan rokok kretek dari kelobot dengan merek Inghwie. Setelah dua tahun berjalan Ing Hwie mengganti nama perusahaannya menjadi Pabrik Rokok Tjap Gudang Garam.
PT Gudang Garam Tbk tidak mendistribusikan secara langsung melainkan melalui PT Surya Madistrindo lalu kepada pedagang eceran kemudian baru ke konsumen.
Lowongan Kerja PT Gudang Garam Tbk
Posisi : Assistant Digital Manager
Responsibilities
To assist Digital Manager in implementing/executing and also ensuring the whole digital requirements (technical/account) from brand team runs timely and meet quality standard
Note : Potential candidate does not need to have the full suite of skills below, but most likely a mix of some advanced and basic skills.
Basic Skills
- Content creation - Writing and/or Photography skills
- Basic HTML Knowledge
- Experience with Wordpress and/or Sitecore
- Basic understanding and interpretation of analytics data
- Experience in managing online advertising campaigns
- Basic design/photoshop skills
- EDM (email marketing) campaign management experience
- Social Media profile management skills, e.g. CRM (Customer Relationship Management), content posting and scheduling
- Experience with specialised CRM software e.g. Salesforce, Zendesk etc.
- Experience with 3rd party digital marketing software, e.g. ShortStack, Hootsuite, Sprout Social etc.
- Good knowledge of and experience with other Software, Google Business apps, Office, etc.
Advanced Skills
- Ability to recognise social trends and opportunities
- Google Adwords Certification or equivalent experience, including ad campaign creation and testing
- Experience in placing video advertisements, specifically You Tube, with regards to pricing, limitations and strategies
- Experience in ad placement strategy and development of digital ad plan, including budgeting, scheduling, and ROI.
- Google Analytics Certification or equivalent experience
- Proficiency in 3rd party ad management software, e.g Kenshoo, Marlin etc.
- Proficiency in and understanding of local bid prices for online ad buys on social media (FB, Twitter, Instagram, etc)
- Proficiency in and understanding of affiliate networks, how they work as well as price and goal setting.
- Experience in using social media monitoring or social media listening tools, as well as in interpreting data from these tools e.g. Social studio, Digimind etc
- Full understanding of and/or hands-on experience with Search Engine Optimisation strategies and techniques, both on-site and off-site
- Proficiency in Search Engine Optimisation Writing
- Proficiency in HTML, CSS and Javascript for front-end web optimisation
- Experience in UX Design
- Proficiency in online ad creation, including visuals, brand style and copy as well as rules and regulations of each media channel
- Knowledge and understanding of alternative digital marketing platforms, e.g. LINE, 9GAG etc
Lamaran Online
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